The Influence of Social Relationships on Pro-Environment Behaviors

We examine how social relationships are related to pro-environment behaviors. We use new data from a nationally representative U.S. sample to estimate latent cluster models in which we describe individuals’ profiles of social ties with family, neighbor, and coworkers along two dimensions: intensity of connections and pro-environment norms. While our results confirm the link between social ties and economic behaviors, we show that ties among relatives, neighbors, and coworkers are not perfect substitutes. In particular, we observe consistent relationships between green family profiles and altruistic and community-based behaviors. We also find that the effect of coworker ties is visible for cost-saving activities and altruistic behaviors, and that neighbors matter for working with others in the community to solve a local problem, volunteering, and recycling.